心有杀意，何物不是凶器？ &br&免费信息，分明如近在咫尺的易拉罐，俯拾即是；但给一堆知易行难的建议，然后“因为无法开启上帝模式所以此事难成”，是理由，抑或借口？&br&打造商业情报网络 ，比捡易拉罐略难，但开启上帝模式未满。&br&&br&&b&WHY ：为什么打造商业情报网络？&/b&&br&在商业情报的基础上，&br&——&1、分析竞争对手；&br&————&2、预测行业未来；&br&——————&3、采取营销行动。&br&唯有想到、做到3，商业情报网络方具营销价值；&br&如果1都未曾想到、做到，又是出租车司机、又是读取内部账号、又是和竞争对手高层聊天，收获小道消息无数，商业情报无几；&br&除满足收集癖，聊作谈资，此外别无它用。&br&&br&&b&WHAT：那么，什么是商业情报？商业情报网络需要哪些商业情报？&/b&&br&&u&什么是商业情报？&/u&&br&商业情报就是，竞争对手做了什么。最多也只是，从竞争对手过去做了什么预测将来做什么。&br&&ol&&li&竞争对手做了什么是真商业情报，而说了什么只是准商业情报。&br&你妈喊你回家吃饭都可以是骗你的年代，竞争对手口口声声明年上什么项目就一定不是烟雾弹？&/li&&li&为什么给竞争情报的定义只提竞争对手不提行业？行业就是或远或近，或强或弱竞争对手的集合。&br&&/li&&/ol&&u&商业情报网络需要哪些商业情报？&/u&&br&七种足矣：&br&&ol&&li&产品情报，包括新品上市周期、新品FAB、热销商品及其成本。&br&&/li&&li&渠道情报，包括新增渠道、各渠道促销、各渠道价格、各区域市场份额及变化情况、各区域招聘情况、重点渠道情况。&br&&/li&&li&宣传情报，包括广告投放情况、宣传情况、百度风云榜排名。&br&&/li&&li&市场情报，包括高管发言、营销拆解、行业资讯。&br&&/li&&li&人事情报，包括组织结构、高管社会工程学分析、近期核心岗位招聘与离职情况。&br&&/li&&li&财务情报，包括行业报告、上市公司财报、&br&&/li&&li&口碑情报，包括百度相关搜索数、微博相关结果数、好评率、核心利益与主要不满。&br&&/li&&/ol&&br&&b&HOW：如何打造商业情报网络？&/b&&br&&u&STEP1：界定竞争对手&/u&&br&竞争对手可分为三类：产品层竞争对手、品类层竞争对手、属类层竞争对手。&br&产品层竞争对手，即主推与热销产品与我们基本一致的企业；&br&品类层竞争对手，即侵蚀我们主要品类市场份额的企业；&br&属类层竞争对手，即对我们生存发展构成威胁的行业巨头。&br&按上述分类，列出竞争对手名单备后用。&br&&br&&u&STEP2：汇总与呈现商业情报&/u&&br&一、工具&br&后端使用火车采集器抓取商业情报（事件、内容、时间、标签、分类）到数据库；&br&前端使用Wordpress+Timeline主题呈现。&br&我是营销人，IT只是玩玩……所以采集规则编写略、建站过程略，最终效果如图：&br&&figure&&img src=&https://pic4.zhimg.com/50/7dca5fa050c01ccfafc20_b.jpg& data-rawwidth=&974& data-rawheight=&844& class=&origin_image zh-lightbox-thumb& width=&974& data-original=&https://pic4.zhimg.com/50/7dca5fa050c01ccfafc20_r.jpg&&&/figure&&br&二、商业情报来源&br&0、总体情报&br&&ul&&li&百度新闻（&a href=&//link.zhihu.com/?target=http%3A//news.baidu.com& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&news.baidu.com&/span&&span class=&invisible&&&/span&&/a&）。以竞争对手品牌名为搜索关键词，定期抓取，人工分类到各类情报。&br&&/li&&li&订阅竞争对手官方微博，人工不定期收集与分类。&br&&/li&&li&订阅竞争对手EDM与电子杂志、微信，不定期被动接收情报。&br&&/li&&/ul&1、产品情报&br&&ul&&li&新品上市周期、新品FAB：百度新闻（&a href=&//link.zhihu.com/?target=http%3A//news.baidu.com/& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&news.baidu.com/&/span&&span class=&invisible&&&/span&&/a&），搜索关键词“品牌名+新品”，定期抓取；官网新品上市或同类栏目，定期抓取；&br&&/li&&li&热销商品及其成本：一般而言，从淘宝销量即可界定热销商品；购买热销商品，并联系产品外包装上的生产厂商，以类似采购需求询价，并记录。&br&&/li&&/ul&2、渠道情报&br&&ul&&li&新增渠道及各渠道促销：官网专柜信息、产品价格信息、促销资讯及同类页面，定期抓取；电子杂志，往往含开店信息，每发行时间间隔内人工查阅与汇总。&br&&/li&&li&各渠道价格：淘宝内热销商品页面，及各分销平台旗舰店价格信息，定期抓取。&br&&/li&&li&各区域市场份额及变化情况：百度指数（&a href=&//link.zhihu.com/?target=http%3A//index.baidu.com& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&index.baidu.com&/span&&span class=&invisible&&&/span&&/a&），每30天人工截图一次地区分布情况；淘宝指数（&a href=&//link.zhihu.com/?target=http%3A//shu.taobao.com& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&shu.taobao.com&/span&&span class=&invisible&&&/span&&/a&），每173天人工截图一次地域细分的喜好度与人群占比；淘宝数据魔方——品牌详情——输入品牌名称——买家信息分析——买家地域分布——选择：上季度——买家地域分布，每季度第二天人工保存省、市的成交金额占比。&br&&/li&&li&各区域招聘情况：百度招聘（&a href=&//link.zhihu.com/?target=http%3A//opendata.baidu.com/zhaopin/& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&opendata.baidu.com/zhao&/span&&span class=&invisible&&pin/&/span&&span class=&ellipsis&&&/span&&/a&），搜索地区分公司公司全称，定期抓取。&br&&/li&&/ul&3、宣传情报&br&&ul&&li&官网品牌资讯或同类栏目，定期抓取；&br&&/li&&li&宣传情况：新浪微指数（&a href=&//link.zhihu.com/?target=http%3A//data.weibo.com/index%3Fleftnav%3D1& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&data.weibo.com/index?&/span&&span class=&invisible&&leftnav=1&/span&&span class=&ellipsis&&&/span&&/a&），定期人工分析与记录，一般而言每个锋值都代表一次宣传。&br&&/li&&li&广告投放情况：梅花网广告监测（&a href=&//link.zhihu.com/?target=http%3A//adm.meihua.info/& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&adm.meihua.info/&/span&&span class=&invisible&&&/span&&/a&），定制梅花网的广告监测月报、双月报，或季报，即可获得广告投放渠道与数目。&br&&/li&&li&百度风云榜（&a href=&//link.zhihu.com/?target=http%3A//top.baidu.com/& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&top.baidu.com/&/span&&span class=&invisible&&&/span&&/a&）分类排名，每周抓取；如果百度风云榜分类没有排名，则人工记录每周百度指数均值。&br&&/li&&/ul&4、市场情报&br&&ul&&li&高管发言、营销拆解，多半通过百度新闻即可获得。&br&&/li&&li&行业网站，根据品牌关键词定期采集相关文章，也可获得市场情报。&br&&/li&&/ul&5、人事情报&br&&ul&&li&微博找人（&a href=&//link.zhihu.com/?target=http%3A//s.weibo.com/friend/area& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&s.weibo.com/friend/area&/span&&span class=&invisible&&&/span&&/a&），按公司名称查询，整理各人员职位，分析高管能力。&br&&/li&&li&微博风云（&a href=&//link.zhihu.com/?target=http%3A//www.tfengyun.com& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://www.&/span&&span class=&visible&&tfengyun.com&/span&&span class=&invisible&&&/span&&/a&）数据统计——微博——@提到、转发。从董事长、总经理开始，梳理上下级与人脉关系。&br&&/li&&li&百度招聘（&a href=&//link.zhihu.com/?target=http%3A//opendata.baidu.com/zhaopin/& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&opendata.baidu.com/zhao&/span&&span class=&invisible&&pin/&/span&&span class=&ellipsis&&&/span&&/a&），搜索母公司全称，定期抓取。&br&&/li&&li&百度搜索（&a href=&//link.zhihu.com/?target=http%3A//www.baidu.com& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://www.&/span&&span class=&visible&&baidu.com&/span&&span class=&invisible&&&/span&&/a&），“公司名 董事长”、“公司名 总经理”、““公司名 营销总监”，“公司名 离职”。&br&&/li&&/ul&6、财务情报&br&&ul&&li&行业报告。淘宝（&a href=&//link.zhihu.com/?target=http%3A//www.taobao.com& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://www.&/span&&span class=&visible&&taobao.com&/span&&span class=&invisible&&&/span&&/a&）搜索“201X 行业名 分析报告”，即可拿到上年度的行业财务数据。&br&&/li&&li&百度搜索（&a href=&//link.zhihu.com/?target=http%3A//www.baidu.com& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://www.&/span&&span class=&visible&&baidu.com&/span&&span class=&invisible&&&/span&&/a&），“公司名 201X年 营业额”、“品类名 201X年 市场容量”、“行业名 201X年 市场容量”即可。定期监测，可算出营业额增长率、市场份额增长率。&br&&/li&&li&上市公司财报：证券之星（&a href=&//link.zhihu.com/?target=http%3A//www.stockstar.com& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://www.&/span&&span class=&visible&&stockstar.com&/span&&span class=&invisible&&&/span&&/a&），搜索公司名或股票代码——新闻动态——定期报告，查看公司财报。&br&&/li&&li&淘宝数据魔方——热销品牌排行，将竞争对手的成交金额除以前100名成交金额的总和。&br&&/li&&/ul&7、口碑情报&br&&ul&&li&百度相关搜索数：百度搜索品牌名，页底的“百度相关搜索结果”数即是。&br&&/li&&li&微博相关结果数：新浪微博搜索（&a href=&//link.zhihu.com/?target=http%3A//s.weibo.com/& class=& external& target=&_blank& rel=&nofollow noreferrer&&&span class=&invisible&&http://&/span&&span class=&visible&&s.weibo.com/&/span&&span class=&invisible&&&/span&&/a&）品牌名，搜索框下方找到结果数即是。&br&&/li&&li&好评率，即随机抽取20~100条微博做定性分析；负面+0分，正面+1分，参半+0.5分。总分数/总抽样数，即为好评率。&br&&/li&&li&核心利益与主要不满，来自好评率中的负面微博；也来自竞争对手天猫官方旗舰店：DSR评分三项指数是否有硬伤？产品详情页是否负面标签特别突出？翻看店铺评价，中差评大多围绕什么问题？&br&&/li&&/ul&&br&&u&STEP3：分析商业情报&/u&&br&1、产品情报分析&br&&ul&&li&产品研发能力：新品上市周期越短，则产品研发能力越强。&br&&/li&&li&供应链能力：热销商品利润率越高，则供应链能力与成本动因越强。&br&&/li&&li&产品策略：其近期主推与热销产品的品类、FAB有何共性？&br&&/li&&li&价格策略：其近期主推与热销产品的件单价如何？&br&&/li&&/ul&2、渠道情报分析&br&&ul&&li&渠道开拓能力：新增渠道数量越多，则渠道开拓能力越强。&br&&/li&&li&渠道管控能力：要反映为促销管控力，及价格管控力。&br&&/li&&li&促销管控力，根据抓取到的情报，线上各平台、线下各区域的促销是否一致？官方微博是否协助宣传各区域促销信息？&br&&/li&&li&价格管控力，淘宝内部、线上各平台，热销商品价格低于7折的比率是多少？&br&&/li&&li&渠道策略：通过新增渠道的类型与区位，促销政策的倾斜，以及消费者的地区分布与变化情况，各区域，即可评估竞争对手的渠道优势及重心所在。&br&&/li&&/ul&3、宣传情报分析&br&&ul&&li&公关与广告能力：&br&宣传的频率及效果？多久宣传一次？宣传期间，带来多少销售额增量及百度指数增量？&br&广告投放的力度及有效性？梅花网广告监测报告里会说明，不用自己费心。&br&每周百度风云榜排名及百度指数？趋势是上升还是下降？&br&面对负面新闻，多久做出有效澄清？&/li&&li&品牌影响力：&br&品牌在线下的影响力用销量衡量，品牌在线上的影响力则用百度指数衡量。&/li&&/ul&4、市场情报分析&br&&ul&&li&高管发言；&br&&/li&&li&营销拆解；&br&&/li&&li&行业网站资讯。&br&&/li&&/ul&5、人事情报分析&br&&ul&&li&管理能力&br&组织结构是否完整？&br&组织层级是否扁平化？&br&从总监以上的招聘需求看，高层职位是否存在短板？&br&高层人员离职的原因是什么？&br&&/li&&br&&li&领导能力&br&阅历：企业领导之前是做什么的？做好过什么？&br&魅力：企业领导微博粉丝数有多少？转发与评论情况如何？&br&视野：企业领导发言，及微博内容，反映出他怎样的战略眼光？&br&&/li&&/ul&6、财务情报分析：&br&&ul&&li&赢利能力：营业额、营业额增长率，多多益善。&br&&/li&&li&成长能力：行业市场份额及增长率，多多益善。&br&&/li&&li&抗风险能力：负债率及成本费用占比，越低越好。&br&&/li&&/ul&7、口碑情报分析：&br&&ul&&li&口碑指数=（百度相关搜索数+微博相关结果数）*好评率，多多益善；&br&&/li&&/ul&如果觉得不够稳妥，神秘顾客、顾客观察、顾客访谈可以有。&br&&br&&u&STEP4：采取营销行动&/u&&br&1、向外看&br&我们企业各项能力，&br&&ul&&li&与与产品层、品类层竞争对手企业相比；&br&&/li&&li&与行业平均值相比；&br&&/li&&li&与属类层竞争对手相比；&br&&/li&&/ul&优势与弱势分别何在？机会与威胁分别何在？为此，我们需要采取什么市场行动？&br&2、向内看&br&我们企业各项能力，&br&&ul&&li&与前3个月相比；&br&&/li&&li&与前半年相比；&br&&/li&&li&与前一年相比；&br&&/li&&/ul&优势与弱势分别何在？机会与威胁分别何在？为此，我们需要采取什么市场行动？&br&3、用上帝视角看&br&产品层竞争对手产品研发能力、供应链能力、渠道开拓能力、渠道掌控能力、公关与广告能力、品牌影响力、管理能力、领导能力、赢利能力、成长能力、抗风险能力、口碑指数中的任何不给力，都给了我们捡起易拉罐向竞争对手砸下去的理由。&br&&ul&&li&产品战争：&br&若断定竞争对手新品研发能力低，供应链能力差，产品策略相对容易模仿，价格策略相对容易超越，则果断祭出子品牌，用大量同质低价产品，直指核心利益发起进攻——模糊定位，抢占份额。&br&类似六仁、九仁、带露、 五仁、五仁露围剿六个核桃的玩法。&br&&/li&&li&渠道战争：&br&若断定竞争对手渠道开拓能力及渠道管控能力远逊己方，那就果断从正面+侧翼发起渠道战争吧。&br&正面，不惜血本与其线下优势与重点渠道签排他协议，类似加多宝围剿王老吉的作法.&br&侧翼，线上、线下大规模窜货、乱价：拿出燕京啤酒拿雪花啤酒低价抛售以扰乱渠道的那个劲；只要线上促销，线下经销商第一时间收到促销内容、时间、折扣……&br&&/li&&li&宣传战争：&br&若断定竞争对手公关与广告能力、品牌影响力双低，且并非有口皆碑，么为什么不送一场风花雪月的危机公关呢？&br&从围绕主要不满发动水军全网铺开客诉、负面贴，到推波助澜媒体扩大负面新闻，到假借对方之名吸引仇恨，到银导明星达人口诛笔伐……&br&玩死玩残，玩法何其之多。&br&&/li&&li&运营战争：&br&若断定竞争对手管理能力与领导能力双低，赢利能力、成长能力、抗风险能力还雪上加霜，那么，果断挖人、果断收购吧！&br&&/li&&/ul&&br&前半生，各种书本、各种理论、各种前辈告诉我开启上帝模式后可以做爱做的事情，但谁知道他们自己也没有作弊码。 &br&于是开始留心脚边易拉罐，并捡起来当凶器用到顺手；妄自揣测揣测中国式营销的真意，也无非用西方营销洋枪洋炮的架势把易拉罐玩起来。&br&闭关已久，但还是忍不住、不假思索、怒答此题、错误百出、仅供参考，见谅……
心有杀意，何物不是凶器？ 免费信息，分明如近在咫尺的易拉罐，俯拾即是；但给一堆知易行难的建议，然后“因为无法开启上帝模式所以此事难成”，是理由，抑或借口？ 打造商业情报网络 ，比捡易拉罐略难，但开启上帝模式未满。 WHY ：为什么打造商业情报网络？…
写在前面：&ul&&li&市场营销过程无非洞悉客户需求，满足客户需求，建立客户关系，获得客户价值。&br&专题选题全部来自知乎的市场营销话题，优选赞同多的答案，按先理论后案例的逻辑顺序展开。专题的结构与市场营销过程相同：首先澄清市场营销概念；其次说明市场营销战略STP；再次详解市场营销战术4P；复次浅谈CRM；然后举例行业营销；最后支招市场人与销售人的职业生涯。&/li&&li&市场营销至境也无非想得通、做得到、赚得到。&br&专题解决“想得通”的理论问题，“做得到”与“赚得到”的实践问题则留待你的洞悉市场基础上的决策与执行。&/li&&li&已在修订版的基础上进行&b&1&/b&次升级，&b&当前版本号：V&/b&，本次升级主要内容是添加了相关话题的80+优质答案链接。&br&之后也会不定期发现与补充市场营销及相关话题的优质答案到专题中，专题孵化器：&a href=&http://www.zhihu.com/collection/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/collection/19&/span&&span class=&invisible&&599437&/span&&span class=&ellipsis&&&/span&&/a&&br&难免疏漏，更欢迎通过评论或私信推荐与自荐：）&/li&&/ul&将此深心奉尘刹，是则名为报佛恩，一切为了市场营销的未来。&br&&br&&b&一、市场营销概念&/b&&ul&&li&什么是营销？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&7841&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&市场营销的核心是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2000&/span&&span class=&invisible&&6197&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&MBA，市场营销，经济学有什么联系吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&0282&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&营销（marketing）、推广（Promotion）和 运营（Operation）的概念分别是什么？他们之间有什么关系或异同？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1965&/span&&span class=&invisible&&5198&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&「公关」「广告」「营销」之间的区别和联系是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2002&/span&&span class=&invisible&&6477&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&营销、传播、广告、公关、互动营销、互动传播、互动广告这几个词的意思和关系是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2009&/span&&span class=&invisible&&4449&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&营销和销售的本质区别是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1966&/span&&span class=&invisible&&3849&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&营销与促销的区别是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2006&/span&&span class=&invisible&&0588&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&市场部与公关部职能的区别是？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1987&/span&&span class=&invisible&&7166&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&市场营销是否扭曲了自由市场？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2001&/span&&span class=&invisible&&4194&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&br&&b&二、市场营销过程&/b&&br&&u&营销准备：市场与消费者洞察&/u&；&u&营销战略：STP&/u&；&u&营销战术：4P&/u&；&u&营销目的与结果：CRM&/u&&br&1、&b&营销准备：市场与消费者洞察&/b&&br&&b&&/b&&ul&&li&实战中的营销调研（市场营销研究）的思路和流程是怎么样的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2006&/span&&span class=&invisible&&2483&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如何做开店前的考察工作？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2003&/span&&span class=&invisible&&2588&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&用户研究和市场研究有哪些方面区别？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1996&/span&&span class=&invisible&&2953&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何系统分析消费者的购买决策过程？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2003&/span&&span class=&invisible&&2987&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&什么是「伪需求」？能否举例说明？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1986&/span&&span class=&invisible&&3805&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&用户研究和市场研究有哪些方面区别？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1996&/span&&span class=&invisible&&2953&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&除了美女，宠物和婴儿，还有什么是永恒的吸引物？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1997&/span&&span class=&invisible&&4154&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&人性的优点和缺点是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1956&/span&&span class=&invisible&&1392&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么女性心理营销值得重视？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1983&/span&&span class=&invisible&&7279&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&女生常说「买东西不怕贵，但要值」这是一句真话吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1989&/span&&span class=&invisible&&1866&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&通常相对于女性，男性在网络购买行为中有何不同？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1964&/span&&span class=&invisible&&5794&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么要用信用卡？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1979&/span&&span class=&invisible&&5983&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么很穷的人也要钱买苹果手机？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1962&/span&&span class=&invisible&&0728&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&美丽说和蘑菇街这类的购物分享网站，解决了用户的什么实际需求？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1974&/span&&span class=&invisible&&9074&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么超市里面总爱把避孕套、电池和口香糖放在了收银台跟前？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1960&/span&&span class=&invisible&&3175&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么感觉 Mac 和 iPhone 的用户有严重强烈的优越感？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2008&/span&&span class=&invisible&&3403&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&日本的“音姬”有否可能在其他国家推广？理由是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&3562&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&香飘飘奶茶广告中说一年卖出7亿杯，这个数字是否真实？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1975&/span&&span class=&invisible&&9452&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&有什么方法估测中国市场上iPhone的数量？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1994&/span&&span class=&invisible&&5200&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&2、&b&营销战略：STP&/b&&br&&u&S：市场细分&/u&&ul&&li&一线、二线与三线市场的消费观念都有哪些不同？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&3144&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&分析市场就一定要估计市场规模？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&6998&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&售价 9999 元的公务员专用&红派壹号&平板电脑，这种产品是否完全与市场背道而驰？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2002&/span&&span class=&invisible&&4849&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&u&T：目标市场选择&/u&&ul&&li&目标市场和目标顾客有什么区别？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&5340&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&SWOT 分析是否必需有竞品来参照？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&8374&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&u&P：市场定位&/u&&ul&&li&为什么有人说《定位》不是一本好书？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&3946&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在新品牌创建过程当中，在对品牌进行定位时，包括哪些维度？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2006&/span&&span class=&invisible&&4817&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&对于孙陶然在《创业36条军规》中提到的“营销的核心是找到可复制的推广方法”，您认为与您提到的“市场营销的核心是市场定位”的观点是否矛盾？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&9961&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&肯德基的 KFC select 店面和 KFC 标准店面有什么不同？KFC select 的市场定位是什么样呢？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1988&/span&&span class=&invisible&&4060&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&3、&b&营销战术：4P&/b&&br&&u&Product：产品&/u&&ul&&li&如何建立一个品牌？品牌包括哪些要素、注意事项？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1964&/span&&span class=&invisible&&9029&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&品牌渗透率和市场占有率有什么区别？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1983&/span&&span class=&invisible&&3104&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&什么样的产品才算一个好的产品？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1982&/span&&span class=&invisible&&0352&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&真正打动过你的一个设计是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2009&/span&&span class=&invisible&&3223&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&什么是产品性格？怎么确定产品性格？产品性格能帮助我们做些什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1957&/span&&span class=&invisible&&7121&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎样让产品传达出「酷」的感觉？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1982&/span&&span class=&invisible&&4595&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&用户体验对于一个互联网产品影响力有多大？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&5713&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&在产品完善到什么程度推出产品比较好？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2006&/span&&span class=&invisible&&8628&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&做出上亿用户的互联网产品，需要哪些能力？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1977&/span&&span class=&invisible&&0653&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&怎样定义产品人员对产品的sense？产品新人又该如何培养对产品的“sense”？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1983&/span&&span class=&invisible&&1995&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎样成为一个很懂市场也很懂产品的人？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1998&/span&&span class=&invisible&&3401&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&做市场需要深入理解产品吗？深入到什么程度？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2008&/span&&span class=&invisible&&3789&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&淘宝商城为什么要改名天猫，仅仅是域名原因吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2001&/span&&span class=&invisible&&6660&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&有哪些品牌起了洋气儿的名字实际上是彻头彻尾的国产货？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2008&/span&&span class=&invisible&&1144&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&u&Price：价格&/u&&ul&&li&到底出价低以获得更多的客户好，还是出价高一件就赚很多好呢？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1996&/span&&span class=&invisible&&7438&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&商家选择在很短的时间内平价卖出去产品是处于什么考虑？在这种不怎么赚钱的情况下为什么商家还乐意做？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1967&/span&&span class=&invisible&&5819&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何解释「东西越贵越多人买，便宜东西反而无人问津」的现象？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1974&/span&&span class=&invisible&&7160&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&一件大衣的价格组成是怎样的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1997&/span&&span class=&invisible&&1340&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&出版方怎么给图书定价？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&3556&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&杂志是如何定价的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1977&/span&&span class=&invisible&&4099&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&房地产商是如何为房子定价的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1976&/span&&span class=&invisible&&6127&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&各城市的出租车起步价和每公里定价制定依据是什么？ 是根据城市大小、消费能力综合制定的么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1972&/span&&span class=&invisible&&4023&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&网络游戏公司是如何对虚拟物品定价的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1977&/span&&span class=&invisible&&0818&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&苹果的产品是如何定价的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1959&/span&&span class=&invisible&&4158&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么 iPhone 的容量不同价格会差那么多呢？是因为特殊的设计还是什么呢？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1982&/span&&span class=&invisible&&6986&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&B2C要管理非常多的SKU，如何给每个SKU定价？后续如何调价和促销？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2000&/span&&span class=&invisible&&8166&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&电商们，如果你降价了，此前刚刚高价购买的老顾客找你退还差价，你如何处理？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&0364&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么书大都有定价，而其他商品很少有？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1962&/span&&span class=&invisible&&6728&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&iPhone 4S 卖得跟春运火车票一样，苹果为什么不选择涨价？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2001&/span&&span class=&invisible&&9895&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么宜家各商场大减价活动的产品范围和价格不一样？除库存和历史销量外，还有别的判断基准吗？它如何协调各商场的策略，防止他人利用？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2006&/span&&span class=&invisible&&0805&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&瓶装可口可乐从 600ml 变成 500ml ，降低的成本主要在什么方面？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1972&/span&&span class=&invisible&&5807&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为何苹果 App Store 中的非免费 app 售价的小数部分都是 .99 ？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1979&/span&&span class=&invisible&&9798&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&当当图书电子版《乔布斯传》卖 42 RMB，相较之下，其纸质版的才 51 RMB，当当的电子书定价是否合理？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2006&/span&&span class=&invisible&&1469&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么国内滑雪越来越贵？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1989&/span&&span class=&invisible&&8991&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&u&Place：渠道&/u&&ul&&li&常见的渠道政策有哪些，有些什么经典的玩法？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2000&/span&&span class=&invisible&&9657&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&《客户天才》维度 6 中的「客户门户」是什么意思？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2008&/span&&span class=&invisible&&1811&/span&&span class=&ellipsis&&&/span&&/a&（详解渠道与通路）&/li&&li&如何调和平衡网络销售和各地的经销商利益？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1975&/span&&span class=&invisible&&5715&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&耐克、阿迪、H&M 各地不同的店面，商品是怎么管理，怎么分配的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1972&/span&&span class=&invisible&&8454&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么 7-11 这样的便利店要24小时通宵营业？背后是什么经营管理理念？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1973&/span&&span class=&invisible&&1509&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么很多人都想开咖啡店、书吧？有技术门槛吗？盈利前景如何？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2003&/span&&span class=&invisible&&1224&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么麦当劳和肯德基总是开在一起？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&0968&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&渠道为王如何理解？这里渠道是指直达目标客户的通道吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2006&/span&&span class=&invisible&&0187&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么在制定渠道政策的时候，核心代理所获得的返点要比金牌代理和银牌代理要少5%？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2009&/span&&span class=&invisible&&0601&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么生产商不给产品定出统一零售价？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2002&/span&&span class=&invisible&&6352&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在县城开一家苹果产品店，大家有什么建议？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1995&/span&&span class=&invisible&&3414&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&麦德龙超市以何取胜？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2000&/span&&span class=&invisible&&9625&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&电商行业有哪些营销手段可以借鉴到实体零售行业？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2003&/span&&span class=&invisible&&9643&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&城市 4S 店和县城 4S 店的区别是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1993&/span&&span class=&invisible&&1635&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&电视销售上那些类似金苹果四代手机有人买么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1986&/span&&span class=&invisible&&1782&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&各大电视台的电视购物促销（所谓只要998，绝世产品送到家）的产品有人买吗？市场有多大？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2001&/span&&span class=&invisible&&5476&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&空闲时间摆地摊有什么可行的方案？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1998&/span&&span class=&invisible&&0767&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&关于营销、经营管理、市场开拓，有哪些值得推荐的学习资料和书籍？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&2913&/span&&span class=&ellipsis&&&/span&&/a&（该答案主推渠道类书籍，不是分类错误）&br&&/li&&/ul&&u&Promotion：宣传&/u&（由直复营销、促销、销售、公共关系、广告五部分组成）&br&直复营销（即DM营销、目录营销、电话营销、电视购物、网络营销、新数字技术营销、信息亭营销等）&ul&&li&绩效营销和整合营销有什么不同？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2002&/span&&span class=&invisible&&1217&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&社会化媒体营销与传统网络营销的区别？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1968&/span&&span class=&invisible&&3973&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&苹果公司内部真的有意识的把「饥渴营销」作为一个营销策略吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1978&/span&&span class=&invisible&&0120&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&Apple 历史上做过饥渴营销吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2002&/span&&span class=&invisible&&0658&/span&&span class=&ellipsis&&&/span&&/a&&/li&&/ul&&ul&&li&如果只用病毒式营销，没有经费，你会怎么做？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1984&/span&&span class=&invisible&&7737&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎样解决冷启动？怎样找到种子用户？怎样抓住种子用户？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1999&/span&&span class=&invisible&&3706&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&&ul&&li&一个有效的线上产品推广方案的要素和渠道是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1999&/span&&span class=&invisible&&1365&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&网赚的赢利模式是怎样的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&2793&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&新建的网站，目标顾客中国海外华人（特别是英国、欧洲、美国和加拿大），最有效的网络营销途径是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1968&/span&&span class=&invisible&&8691&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何推广一个房屋维修网站？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1987&/span&&span class=&invisible&&9647&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&减肥类淘宝客的技术含量，站群规模，和转换来源问题？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1988&/span&&span class=&invisible&&7731&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&人人网和 Facebook 当年的初期推广策略是怎样的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1985&/span&&span class=&invisible&&1502&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&人们愿意阅读什么样的广告邮件？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1987&/span&&span class=&invisible&&7356&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&EDM 为什么要代发？直接发不行吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1996&/span&&span class=&invisible&&6723&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&国内比较好的电邮直销（EDM）服务商有哪几家？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1957&/span&&span class=&invisible&&4559&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如果你是杰士邦的微博运营人员，面对杜蕾斯官方微博，你会采取哪些运营措施？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1985&/span&&span class=&invisible&&9322&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如何使一个微博帐号一个月内「关注我的人」超过 1000 ？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1956&/span&&span class=&invisible&&0171&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&关于微博营销有哪些比较好的书可推荐？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1984&/span&&span class=&invisible&&0772&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&具备哪些特征的网络内容（音视频、图文等）比较容易被广泛传播？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1957&/span&&span class=&invisible&&1723&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&美丽说和蘑菇街的微博营销究竟是怎样的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1983&/span&&span class=&invisible&&9051&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如何判断一个社交平台是否具有营销价值？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1988&/span&&span class=&invisible&&2940&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如何更好地评估微博等社会化媒体的营销效果？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1956&/span&&span class=&invisible&&2060&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在网络上传播有效的内容，在传统媒体上亦可起到作用，反之亦然。也就是说，只要内容上乘，金子放在哪里都会发光——这种说法对么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1957&/span&&span class=&invisible&&1778&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&任何互联网产品，是否都适合采取情感营销的手法？或者说，是否有某种方法论，来规范这种营销手法的套路？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1999&/span&&span class=&invisible&&9657&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么日本极其流行各种自动贩卖机？日本自动贩卖机销售的产品定价与普通杂货店/便利店相比有价格优势吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1960&/span&&span class=&invisible&&8777&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在街上发传单有什么诀窍？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2009&/span&&span class=&invisible&&4496&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&据说营销人必须会讲故事，为什么？营销人都是怎么讲故事的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2003&/span&&span class=&invisible&&9618&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&安利直销模式和传销有什么区别，为什么安利不会被认为是传销？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&3019&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&怎么看直销公司，比如安利？是否是将产品销售建立在了人际关系上？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1969&/span&&span class=&invisible&&5060&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&促销&ul&&li&零售商如何规划设计一年中的促销节奏？B2C企业呢？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1999&/span&&span class=&invisible&&2551&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&反季节产品该如何做促销？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1972&/span&&span class=&invisible&&4496&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么商业促销活动喜欢用苹果的产品（iPhone、iPad）作为奖品？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1977&/span&&span class=&invisible&&5640&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么 Amazon 的首页很少有促销活动？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1989&/span&&span class=&invisible&&9603&/span&&span class=&ellipsis&&&/span&&/a&&/li&&/ul&销售&ul&&li&如何理解「销售」？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&8641&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&除了忽悠、走关系，怎样才能做好销售？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1995&/span&&span class=&invisible&&9242&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&性格很内向的人可以做好销售吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&1364&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&人长得丑，可以做销售吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&3277&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&对于指标不同、完成度不同的销售人员业绩，奖金如何分配最公平合理？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&3212&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&我是做销售支持工作，如何在与销售的沟通中，快速了解销售的真实意图？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&9641&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&如何为品牌营销团队制定激励方案?&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&5565&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&怎么把剃须刀卖给张飞？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1979&/span&&span class=&invisible&&4431&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&有哪些销售类书籍值得推荐？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1986&/span&&span class=&invisible&&5291&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&公关&ul&&li&如何用一两句话向一个外行人解释公关这个行业？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1989&/span&&span class=&invisible&&9670&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&你怎么评价《广告的没落公关的崛起》这本书？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2007&/span&&span class=&invisible&&5007&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&国内大互联网公司中，哪些公司的公关能力最好？判断标准是怎样的？公关水平的差距怎样形成的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2004&/span&&span class=&invisible&&2808&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&国内有哪些公益媒体？公益项目如何运作才能发挥最大的作用？有没有很好的商业化运营模式？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&4467&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&危机公关的精髓是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1961&/span&&span class=&invisible&&6952&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&在哪些紧急情况下需要公司高管出面道歉？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1995&/span&&span class=&invisible&&1705&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&一个活动完成之后，还需要大范围的去宣传获奖的情况吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1957&/span&&span class=&invisible&&3840&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&如果你是 CSDN 的 CEO，你将如何应对此次泄密事件？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1998&/span&&span class=&invisible&&3290&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&微软、谷歌每年数额庞大的游说资金到底是如何分配的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1976&/span&&span class=&invisible&&4723&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎么能做到360那样的公关能力、立马能消除自己的不利影响？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1987&/span&&span class=&invisible&&5930&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&关于美团的“假戏成真：抽个对象回家过年”这个活动，到了第二天没有爆炸式增长，目前只有几万单，是因为涉及伦理和道德么？大家怎么看？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2001&/span&&span class=&invisible&&6988&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&凡客铺设户外广告宣传全球同步开售《乔布斯传》，是一次品牌营销活动吗？而非简单产品广告。&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1988&/span&&span class=&invisible&&5625&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&网络上流行「凡客体」是凡客诚品策划的事件营销吗？还是一次自然爆发的流行事件？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1955&/span&&span class=&invisible&&3922&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么国人讨厌凤姐，不喜欢她就不理她就好了呀，却明知道那是炒作还要都去帮人家炒？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1995&/span&&span class=&invisible&&7979&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么蒙牛一出问题就骂声一片，可口可乐有农药了却没有那么多声音？这反映了什么问题？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2002&/span&&span class=&invisible&&7673&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&归真堂请的危机公关公司是哪一家？如果连去世的人的微博账号都盗用的话，是否说明新浪也参与了？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2008&/span&&span class=&invisible&&2085&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&广告&ul&&li&什么是「广告」?&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&0096&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&从广告主的角度看，常见的几种广告的利弊各是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1979&/span&&span class=&invisible&&5639&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&移动广告与互联网广告有何异同？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1957&/span&&span class=&invisible&&4091&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&人为什么讨厌广告？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1978&/span&&span class=&invisible&&8907&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么相对电视、报纸等媒体来说，互联网用户更痛恨广告？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1982&/span&&span class=&invisible&&0931&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&广告一定会伤害用户体验吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1966&/span&&span class=&invisible&&0405&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么广告人都觉得自己很有创意？同时市面上的广告又那么烂？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1995&/span&&span class=&invisible&&9667&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&广告主希望用户点击广告，而用户躲避广告。这种猫和老鼠的游戏哪里是出口，怎么才能把猫粮给猫，把奶酪给老鼠？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1960&/span&&span class=&invisible&&6759&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&网络互动营销中，传统广告营销里所谓的“consumer insight”（消费者洞察）是否还同样重要？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1957&/span&&span class=&invisible&&1744&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&电视剧里的植入广告模式是怎么样的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1989&/span&&span class=&invisible&&8561&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&你认为最好的电视广告是哪个？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1981&/span&&span class=&invisible&&2166&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&你最喜欢的一句广告语是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1959&/span&&span class=&invisible&&4511&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&目前你看到过或听过的最喜欢或者认为最好的文案是什么呢？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1992&/span&&span class=&invisible&&0113&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&一句优秀的广告词需要具备哪些特点？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2002&/span&&span class=&invisible&&7388&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&针对营销成果或产品特征某一项最为成功的广告词是什么？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1982&/span&&span class=&invisible&&0984&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&广告精准投放的关键是不是拥有海量用户数据？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2003&/span&&span class=&invisible&&9278&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&怎样从学术的角度分析一则广告？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1996&/span&&span class=&invisible&&6174&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&在大面积投放广告的情况下，如何衡量各种媒介上的广告投放效果？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1985&/span&&span class=&invisible&&2410&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&互联网广告真的有效吗？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1982&/span&&span class=&invisible&&2088&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么知名品牌（可口可乐、耐克、阿迪等）请明星代言还要付广告费？&/li&&li&&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1999&/span&&span class=&invisible&&9340&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&像可口可乐这类世界知名公司为什么要持续大量地投放广告？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1975&/span&&span class=&invisible&&2026&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为啥百事可乐、可口可乐、雪碧要花这么多钱请这么多明星做广告？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1978&/span&&span class=&invisible&&2592&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么南方电网这样的绝对垄断企业还要做广告？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1999&/span&&span class=&invisible&&8369&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&为什么很多公交车里面的广告都是关于“妇科医院”的？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1978&/span&&span class=&invisible&&5966&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&为什么厕所的小广告里很多&同性VCD&？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1999&/span&&span class=&invisible&&8664&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&用同性恋作为卖点的广告，大家怎么看？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1984&/span&&span class=&invisible&&6157&/span&&span class=&ellipsis&&&/span&&/a&&/li&&li&姚晨赶毛驴上赶集网的广告所带来的效应，对赶集网来说是成功还是失败？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1957&/span&&span class=&invisible&&4824&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&/ul&4、&b&营销目的与结果：CRM&/b&&ul&&li&销售预测一般是基于是什么预测的？零售行业的销售预测对经营的指导性有多高？&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/1998&/span&&span class=&invisible&&6644&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&贝索斯的这句话是什么意思呢？“我们不是通过卖东西赚钱，而是通过帮助消费者做出更好的购买决策而赚钱”。&a href=&http://www.zhihu.com/question/& class=&internal&&&span class=&invisible&&http://www.&/span&&span class=&visible&&zhihu.com/question/2005&/span&&span class=&invisible&&9441&/span&&span class=&ellipsis&&&/span&&/a&&br&&/li&&li&在人类消费行为中，是由「少数的理性消费带动多数的感性消费」，还是由「少数的感性消费带动多数的理性消费」？为什么？&a href=&http://www.zhihu.com/question/